Long Branch council approves developer of South Beach


Dan Radel | For Asbury Park Press

A new luxury condominium project at the city’s beachfront has taken a step closer to approval.

Mimi Feliciano, a Long Branch resident and CEO of FEM Real Estate based in Montville, has designs to build 47 condominium units on 1.8 acres at the corner of North Bath and Ocean avenues.

It’s called South Beach at Long Branch. The luxury units could sell for as much as $1 million.

Two buildings — a north and south tower — that are eight stories each stepping down to three are being planned, said the project’s architect, Jim Monteforte of Monteforte Acrhictectural Studios, Ocean Township.

The parking will be below grade and the landscape will feature an infinity pool, a style that uses a waterfall to create an illusion of having no edge.

The property where the development is to occur currently has two residential homes on it which Feliciano said she has acquired.

The city approved the redevlopment agreement on Tuesday with Feliciano’s company FEM South Beach, LLC. The company will present the luxury project to the city’s Planning Board on Dec. 3.

Feliciano said the project does not require any variances from the Planning Board.

Dan Radel: 732-643-4072; dradel@app.com